Was talking to a client yesterday. We were talking about how to improve ad performance. Let me give you one of the easiest ways to beat...

In this article series we’re covering better writing and how you get your customers glued to their screen while they devour your...

In the last article we made sure that your content doesn’t scare off your ideal prospect. If you haven’t checked it out, it’s here:...

Good writing is the best way to get attention, attract more clients, grow your business, show people you’re a pro at what you do, and...

Ever had the experience where some product just keeps chasing you? You check out a certain type of lawnmower or powerdrill and before you...

Plenty of brands and companies have top of mind awareness. Think about cola and what brand comes to mind? Think about a search engine and...

The Pareto Principle states that 20% of content online gets 80% of the views. That’s what they taught me in business school. And it’s...

Crafting an RSO - part 2 First things first: If you haven’t checked out this article about Why Mass Marketing Doesn’t Work For Small...

Here’s something I discovered after applying my marketing coures from university to the real world:  Most ads absolutely suck at getting...

Spending money on ads is scary because you just don’t know if that money is coming back. Hopefully bringing some of his friends. ...

Why You Should Always Be Thinking About New Ads “Heyyyyyy, what’s new with you!?” Pretty common way to greet someone when you haven’t...

Quick question: who’s your ideal customer? A lot of business owners answer that question with a variation of: ‘Anyone with a pulse and...

How Does One Write High Performing Ads For A Business If you’re looking for a way to make your ads more effective, capture more...